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The Perfect Domain Name

When researching The Perfect Domain Name there are several things to take into consideration… Brand, Name Recognition, Extensions and Miss-Spellings just to name a few. Our goal is to help you identify The Perfect Domain Name for your business.

Step 1. What are you trying to achieve with this domain name?

Is it to develop a long-term online brand, is it supplementing an offline brand, is it to work towards short-term building of traffic or is it the best balance between all of these?

It is understandable to have more than one objective regarding the use of your domain name. For example you may want your domain name to work as a ‘traffic catcher’ and also as an online brand. It is usually acceptable to have more than one objective, provided you understand them both entirely, clearly and separately. Yet, it is difficult to achieve all your objectives with one domain name. If in the course of your search, you find the perfect balance, then consider yourself lucky. If not, then keep each objective separate and work with them individually. It is better to have two domain names pointing at the same site, than to have one that does more to confuse a visitor than enlighten him.

Step 2. Your Domain Name as a Brand

In essence, a domain name is an Internet address. The only technical purpose it serves is to locate a computer on the Internet. Yet, taking a broader perspective, a good domain name serves not only as a piece in a technical puzzle but more importantly, as your identity, brand and personality online.

People may come across your domain name from an advertisement, through search engines or through word of mouth. In any case, your domain name will work towards forming an impression about your online presence. A good domain name will usually form a good first impression in a person’s mind, but a bad domain name will always form a bad one.

People are impressed more easily through value rather than products; characteristics rather than facts. It is important to have a name that conveys what you do best, instead of just conveying what you do. In short, GreatBooks.com works better than WeSellBooks.com, and the reason is obvious.

Step 3. Keywords in Domain Name

Another important thing to understand is the working of search engines and their users. Search engines are more likely to list your domain name in search results if the name contains common search keywords for the area of interest your site belongs to. This means that domain names such as CarsForLess.com and MoviePictures.com will do quite well in search results for their respective areas of interest. On a similar note, the behavior of search engine users must also be taken into consideration. Consider an average user of the Internet, who after a brief search has come across two auction sites: joebob.com and another one called AuctionsOnline.com. Unless joebob.com came through with a terrific branding effort, the obvious choice would be AuctionsOnline.com.

Step 4. Domain Name Credibility

It is easy to lose credibility in the search for the perfect handle or eye-catcher. That is why it is important for you to recognize the long-term importance of your domain name. Your domain name may seem to work great as a ‘traffic catcher’ but may spoil your chance of ever becoming a trusted entity online. This is especially true for sites that hope to venture into e-commerce, where trust is more important than anything else. A bad domain name, in this case, would be one that gives more emphasis to price over value, to building traffic over building trust, to the short-term over the long-term.

Step 5. Keeping it Simple

Though this rule may seem the most obvious of the lot, it is surprisingly also the most neglected one as well. The rule is that regardless of how a person came across your domain name, when he or she sits in front of a computer and wishes to type the domain name into the browser, it should not be forgotten or misspelled. So here are a few things to keep in mind about the actual naming of the domain:

  • The domain name or words in the domain name should be short, simple and memorable. No confusing spellings. You do not want to lose a customer just because they couldn’t remember or spell the name of your site. If you register a domain name that is commonly misspelled like “millionaire” it’s a good idea to register the misspellings (millionare, millionair) too.
  • The name should preferably contain no hyphens. There are exceptions to this, but the best practice is to avoid them. This is because many of your potential visitors will have either only heard of or read about your site. If they forget the hyphen, you might end up sending them to a competitor.
  • A lot of people will be coming to the site through word of mouth. For this purpose, a domain name should be such that the spelling and structure of the name are obvious. If you hear the name Books-4-Free.com you are more likely to end up at BooksForFree.com.
  • Domain names are not case-sensitive. This means that ValueAuctions.com is the same as valueauctions.com. Someone reading the name of your site may get lost within the vowels trying to decipher the name. Beware.
  • Always try for a .com extension to your domain name first, unless of course, you actually qualify for a .org. The .net extension is fine if you already own the .com version of it. If you own only BooksOnline.net you may be in for trouble from two directions. First, your visitors may forget the extension and go to BooksOnline.com. The other more dangerous thing that could follow from this is that you might actually have competition at BooksOnline.com who is receiving traffic you deserve.

(NOTE: If your business or organization is based outside the US, you may want to go for a country code extension for example, .co.uk if you are based in the UK).

Step 6. Registering Your Domain Name

Now that you have a basic knowledge of what your domain name should be, now it’s time to buy it. We’ve identified the top Domain Registrars on the internet based on PRICE, CUSTOMER SERVICE and USER FRIENDLYNESS. Please understand there are many more than these, but we feel these are overall the best.